Economy Bull Dawg fishing lure. The Bull Dawg is the original soft plastic jerkbait. The Bull Dawg is a very versatile lure and can be fished in many different fishing conditions. Try using it like a jerkbait, jig, twitch bait, or swim bait. Be creative and do not be afraid to try something new. The Bull Dawg can even be effective as a trolled lure. Try a Bull Dawg today and hang on. You may be surprised what it will catch.